Online Privacy Statement (“Privacy Statement”)
In general, we collect and use information about you in connection with providing information, to provide a service or sell or deliver a product and for our own marketing purposes.
Information We Obtain Through Your Use of our Web Site
We collect information about our users and their utilization and navigation of the Riverside site through various means described below.
Your IP address is a number that is automatically assigned to your computer by your Internet Service Provider. An IP address is identified and logged automatically in our server log files whenever a user visits the Service, along with the time of the visit and the pages visited. Collecting IP addresses is standard practice and is done automatically by many online services. We use IP addresses for purposes such as calculating Service usage levels, diagnosing server problems, and administering the Service. We may also derive your approximate location from your IP address. We may collect information about your mobile device, such as a unique device identifier, to understand how you use the Service.
Certain information is collected by most browsers, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, and Internet browser type and version. We may collect similar information, such as your device type and identifier, if you access the Service through a mobile device. We use this information to ensure that the Service functions properly.
Information You Provide to Us
Personal identifiable information is data that could identify a specific individual such as name, addresses, e-mail addresses, and telephone numbers (“PII”). Where a customer or user voluntarily chooses to supply Riverside with its PII this data will be used exclusively for providing our customer with the information or service requested by him/her. Riverside does not sell or otherwise release your PII to third parties for the purpose of allowing them to market their products and services to you.
Sensitive Personal Identifying Information (“Sensitive PII”) is information that that is not available elsewhere and can be damaging to you if revealed. It includes Social Security numbers, racial or ethnic origin, political opinions, religion or philosophical beliefs, health, sex life or sexual orientation, criminal background, or trade union membership, or biometric or genetic data for the purpose of uniquely identifying an individual. Unless we specifically request or invite it (described below), we ask that you not send us, and you not disclose, any Sensitive PII on or through the Riverside site or otherwise to us.
If during your visit to the Riverside website you order products or services, you may be asked to provide Riverside with certain PII or Sensitive PII (e.g. credit application, payment information). The specific terms under which the information will be used are provided to you prior to disclosure along with a request that you authorize the described scope and manner of use.
Riverside values the trust you place in us. To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of the information, Riverside uses reasonable and appropriate physical, technical, and administrative procedures to safeguard the information we collect and process. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of financial information you provided to us has been compromised), please immediately notify us in accordance with the “Contacting Us” section below.
Third Party Sites and Content
The Riverside site may contain links to other sites which are outside our control and are not covered by this Privacy Statement. If you access other sites using the links provided, the operators of these sites may collect information from you which will be used by them in accordance with their privacy statement, which may differ from ours. We encourage you to read the privacy statements on the other websites you visit.
Our Web Site Does Not Target Minors
The Riverside site is not directed to children under the age of seventeen (17) and we request that these individuals not traffic or provide information through the website. Riverside does not and will not knowingly collect information from minors.
How We Use the Information
In general, Riverside uses the information collected to: improve the accessibility and performance of the Riverside site; provide products or services that you have requested; maintain relationships with customers; communicate with you; provide ongoing information about our products and services to our customers; and comply with legal obligations.
We may share the information collected when: you request, consent to or authorize such disclosure; the information is provided to comply with the law (for example, to comply with a search warrant, subpoena or court order), enforce an agreement we have with you, or to protect our rights, property or safety, or the rights, property or safety of our employees or others; the information is provided to our agents, vendors or service providers who perform functions on our behalf; beneficial to address disputes, claims, or to persons holding a legal or beneficial interest; or necessary in connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale.